About Me
I am a recent UBC BCom graduate with 2+ years of internship experience in digital marketing, market research, and PMM across multiple internationally-recognized firms and industries. My passion going forwards lies in the intersection between tech, data, and marketing. Cooking, dancing to ABBA, flower arranging, hiking, snowboarding, pistachio gelato, film critique, and listening to art history podcasts bring me joy.
My Professional Values
Innovation - challenging the status quo to improve efficiency in processes
Initiative - acting upon what is needed for the team, beyond what is assigned
Impact - driven by results, feedback, and benchmarks of growth
HIGHLIGHTS
Highlights
University of
British Columbia
Bachelor of Commerce
Business Technology Management,
2019-2024
Toronto-Dominion
Bank
Internship
Market Research,
May - August 2022
Copenhagen
Business School
Exchange Term Abroad
January - June 2023
Unity
Technologies
Part-Time Contract
Market Research & PMM,
2022 - 2023
Companies Worked For
PORTFOLIO OF PAST WORKS
Portfolio of Past Works
A showcase of strategy, design, teamwork, and collection of “aha!” moments.
Zopa Smart Savings Hub
One pager curated for potential sales enablement, created as interview deliverable.
Lululemon Campaign Activation
Case competition submission for Lululemon’s mental health awareness campaign.
Reusables’ G2M Strategy
Case competition submission for Reusables’ go-to-market strategy into the UBC.
See More
Technation Wildfire Solutions
Innovating upon present day solutions tackling the ever-growing Canadian wildfires.
EV Battery Reusage
Strategizing the repurposing of a wasted commodity into a valuable resource.
Oddity Product Refresh
Strategic realignment for a stagnant kombucha product’s relaunch into the market.
Airport IoT Product Integration
A look into SITA’s product suite, and tech advancements to airport management.
P&G Supreme Campaign
Ideation and execution of a P&G marketing campaign for the new Supreme line.
Bubble Tea Systems Analysis
Consulting a growing tapioca manufacturing company to help obtain their ISO certification.
MANAGER RECOMMENDATIONS
Manager Recommendations
"Inquisitive, communicative, and resourceful."
"Creatively
challenging the
Status Quo.”
"Positive
attitude and
growth mindset"
Anna was extremely inquisitive, communicative and resourceful. She delivered her work in a timely fashion and was very receptive and agile to feedback. Her recommendations and presentation of information was thoughtful and well organized. Would absolutely love to work with her again. She’d be a valuable asset to any team.
Alycia Wong
Head of AECO Product Marketing
@ Unity Technologies
I saw [Anna’s] growth in project management, market research, and data analytic skills... She showed curiosity and proactivity in taking on new projects, contributing by asking insightful questions, and often creatively challenging the status quo. Anna’s work helped to make our tools more efficient and elevated our understanding of several key customer segments.
Andrew Hui
AVP Consumer Insights
@ TD Bank
During one of the company's most significant milestones, she became an essential part of the Marketing team... Her strong work ethic, teamwork, and ability to process information and learn new skills helped us complete our projects and goals. With her skills, positive attitude and growth mindset, any manager will be lucky to have Anna on their team.
Juan Cifuentes
Marketing & Communications Director
@ Tribe Property Technologies
An added pop
of energy to your company.
connect with me on linkedin!
EMAIL
annaleranma@gmail.com
PHONE
+1 (604)-360-7376