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Hello, I’m Anna!

A cheery & curious navigator of the marketing ​world with working experience in digital ​marketing, market research, and product ​marketing management.

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Let’s Chat!

ABOUT ME

About Me

I am a recent UBC BCom graduate with 2+ years of internship experience in ​digital marketing, market research, and PMM across multiple internationally-​recognized firms and industries. My passion going forwards lies in the ​intersection between tech, data, and marketing. Cooking, dancing to ABBA, ​flower arranging, hiking, snowboarding, pistachio gelato, film critique, and ​listening to art history podcasts bring me joy.

My Professional Values

Innovation - challenging the status quo to improve efficiency in processes

Initiative - acting upon what is needed for the team, beyond what is assigned

Impact - driven by results, feedback, and benchmarks of growth

HIGHLIGHTS

Highlights

University of

British Columbia

Bachelor of Commerce

Business Technology Management,

2019-2024

Toronto-Dominion

Bank

Internship

Market Rese​arch,

May - Augus​t 2022

Copenhagen

Business School

Exchange Term Abroad

January - June 2023

Unity

Technologies

Part-Time Contract

Market Research ​& PMM,

2022​ - 2023

Companies Worked For

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View My Resume

PORTFOLIO OF PAST WORKS

Portfolio of Past Works

A showcase of strategy, design, teamwork, and collection of “aha!” moments.

Zopa Smart Savings Hub

One pager curated for potential sales ​enablement, created as interview deliverable.

Lululemon Campaign Activation

Case competition submission for Lululemon’s ​mental health awareness campaign.

Reusables’ G2M Strategy

Case competition submission for Reusables’ go-​to-market strategy into the UBC.

See More

Technation Wildfire Solutions

Innovating upon present day solutions tackling ​the ever-growing Canadian wildfires.

EV Battery Reusage

Strategizing the repurposing of a wasted ​commodity into a valuable resource.

Oddity Product Refresh

Strategic realignment for a stagnant kombucha ​product’s relaunch into the market.

Airport IoT Product Integration

A look into SITA’s product suite, and tech ​advancements to airport management.

P&G Supreme Campaign

Ideation and execution of a P&G marketing ​campaign for the new Supreme line.

Bubble Tea Systems Analysis

Consulting a growing tapioca manufacturing ​company to help obtain their ISO certification.

MANAGER RECOMMENDATIONS

Manager Recommendations

"Inquisitive, ​communicative, and ​resourceful."

"Creatively

challenging the

Status Quo.”

"Positive

attitude and

growth mindset"

Anna was extremely inquisitive, ​communicative and resourceful. She ​delivered her work in a timely fashion and ​was very receptive and agile to feedback. ​Her recommendations and presentation of ​information was thoughtful and well ​organized. Would absolutely love to work ​with her again. She’d be a valuable asset to ​any team.



Alycia Wong

Head of AECO Product Marketing

@ Unity Technologies

I saw [Anna’s] growth in project ​management, market research, and data ​analytic skills... She showed curiosity and ​proactivity in taking on new projects, ​contributing by asking insightful questions, ​and often creatively challenging the status ​quo. Anna’s work helped to make our tools ​more efficient and elevated our ​understanding of several key customer ​segments.


Andrew Hui

AVP Consumer Insights

@ TD Bank


During one of the company's most ​significant milestones, she became an ​essential part of the Marketing team... Her ​strong work ethic, teamwork, and ability to ​process information and learn new skills ​helped us complete our projects and goals. ​With her skills, positive attitude and growth ​mindset, any manager will be lucky to have ​Anna on their team.



Juan Cifuentes

Marketing & Communications Director

@ Tribe Property Technologies

An added pop

of energy to your ​company.

connect with me on linkedin!

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EM​AIL

an​naleranma@gmail.com

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PH​ONE

+1 (604)-360-7376